An online presence is critical to business in this day and age. In the online realm businesses want to attract a larger portion of their target market. But that often translates into a lot of money spent for their online efforts. This isn’t difficult for a large corporation. However most small businesses cannot afford to spend a great deal for online marketing. So how can a small business compete against the large corporations in the online battle? What can they do to boost their presence?
The answer will surprise few—video. According to Christian Vedder of Viral Video Marketing, “video content is the number one way to achieve your goals to inflate your presence, stretch your reach, increase visibility, and open the door to connect with your target audience.”
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